Digital Strategy & Consultancy
The forward thinking CMO leadership you’ve always wanted. Our data-first approach demystifies today’s marketing landscape, enabling your brand to connect with the right audience for the best outcome.With the right mix of tools, research and experience, we’ll provide you with tangible solutions and an actionable roadmap.
User and market research
We can help you assess your current customer experience or innovation ideas through a number of different research activities, including in-person or remote user testing. We bring the human factor to digital products, measure behavioural responses, and integrate this powerful customer insight in the solutions we put forward. From uncovering user needs to identifying content gaps to help answer user questions, our research helps define user priorities for your digital product. Making this part of your product development practice doesn’t have to be complicated or take weeks- in fact see how we can gather customer insight in less time.
Competitive Analysis & Product Market Fit
Our detailed competitive analysis and product marketing strategy provides a 360′ view of your brand and product(s), giving you insight into their compatibility and competition within your unique verticals. Our experienced market research team comes with a strong background of in-depth research work for various clients covering areas like current market scenario, target audience mapping and analysis, online listening, sentiment analysis, competition research, Influencer identification and more.
Business health audit
We dig deep into a brand’s Google Analytics data to extract insights, trends, and opportunities, as well as perform a conversion-centric website audit to better understand your customer conversion pathways for their needs. This will help you to know more about your customer's need.
Digital Discovery & Roadmap planning
The digital discovery and road map package provides an end-to-end digital marketing roadmap based on a detailed brand audit, market research and competitive analysis.
Technical research and consultancy
Any digital transformation programme always involves reassessing the technology that can help you deliver your desired outcome. Our approach to tech consultancy is one of complete objectivity. Whilst we’re preferred agency partners to a number of tech platforms, we believe in putting forward what’s right for you and the best fit for your business. Activities could include understanding your current systems, core and supporting applications and services, the physical infrastructure as well as the data models. We’ll identify issues, advise on tool selection, and help establish the feasibility of any future goals.
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