Companies today, whether they are corporate or e-commerce websites, have content that aims to provide value to its users. However, despite the effort that goes into content creation, if it does not show up on the first couple of pages on Google, it is highly likely that no one is going to see your content, let alone drive value from it.
So, instead of settling for being unseen, it is essential for you as a business owner to make sure that your content is optimized so it ranks better on search engines.
In this article, we list down four simple steps that you can start employing today to drive results that help you rank better in very little time.
Not only are they are very simple and easy to implement, but it also saves you the effort of having to recode the entire website. So, that’s a win-win!
So, here they are:
Increase the speed of your website
Optimizing the speed of your website is one of the quickest ways to improve your Google rankings. Google takes the loading speed of a website very seriously. In case your page is not loading quickly, the readers coming to your content will get exhausted of waiting and will eventually exit.
To help you make sure this doesn’t happen to you, there are a number of helpful tools that can come in very handy. Using tools like Google PageSpeed Insights, you’ll know better about how slow or fast your website loading page is. This will help you to take calls on a course of action to improve the speed of your website.
Promote the quality of content or quantity? Both!
While it sounds good to say that it is far better to have less content with great quality than to have a lot of content with poor quality, the hard truth remains that it is the balance between the two that can strike pure gold. It is important to pull down content that carries very little research and lower word counts, but be sure to replace at scale with updated alternatives. Some of the easy ways to do it are refurbishing old content and give it life in a different format. You can update an old blog post and turn it into an infographic with a video as well. The possibilities are immense.
Always look for ways to strike the right balance between quantity and quality. And the best way to do this is to understand your customers’ requirements, so you know what type of content they are looking for.